Acceptance, perceptions, and compliance for COVID-19 vaccines among students attending a rural university: An interventional study using brief video messages
2025publishedJournal of American College Healthvolume 73, issue 10, pages 4056-407010.1080/07448481.2025.2472184doi
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Short videos did not change COVID-19 vaccine attitudes among 298 students at a rural Texas university.
Abstract
Objective: The purpose of this study was to examine the factors associated with vaccine compliance and the effectiveness of short-term video interventions on COVID-19 vaccine perceptions among students attending a state university located in rural Texas. Participants: A total of 298 students participated in an online survey. Methods: Students completed the COVID-19 Vaccine Acceptance Scale (COVID-VAC) and Perceptions of Vaccines Scale before and after watching one of three videos (neutral, educational, or disease effects). Results: Differences in vaccination status were observed for ethnicity and political leanings ( p p > 0.05). Conclusions: Short-term video interventions were ineffective in altering vaccine perceptions and improving acceptance of the COVID-19 vaccine in our study population. Impact of the type and duration of educational videos should be explored by future studies to combat vaccine hesitancy in future population-based studies.